The top 7 online marketplaces for selling your product in 2022-23

Today, being a retailer doesn’t require you to sell only through a physical store since you can also carry out retail activities on digital platforms. Businesses that sell on websites and marketplaces generate 190% more revenue than merchants who only sell through stores. Many businesses—from big-box retailers to small home businesses now sell offline and online.

However, a big challenge is keeping up with the demand and consolidating the resources from all channels. Whether it’s online or offline, you need a reliable POS system to achieve enhanced inventory visibility for seamless order fulfilment. The great news is that cloud POS software like Tagrain makes it easier to get your products out there and stay in full control of your business.

With our robust inventory management and stock replenishment, you always have the stock on hand, and features like multi-payment types, store pickup and delivery allow you to utilise the massive reach that marketplaces have. So, if you want to sell your stock online, Tagrain has you covered for everything.

Back to the question at hand, which are the best marketplaces to sell online? Time to find out now.

Top 7 online marketplaces

In this section, you’ll find a list and descriptions of top online marketplaces on different continents. If you’d like to expand your sales in different parts of the world, consider the following marketplaces.

  1. Amazon
  2. Shopee
  3. Facebook
  4. Lazada
  5. Aliexpress
  6. Tokopedia
  7. Jumia


  • Total Visits (Global): 3.1 billion/Mo
  • Total Visits (SEA): 3.8 million/Mo
  • Total Visits (Africa): 445.5k/Mo

Amazon marketplace is an established international marketplace that’s present in nearly every market and has a loyal following in each country. It has become a go-to marketplace for shoppers across the world and nearly 44% of shoppers always check prices on Amazon before making a purchase online.

The biggest benefit to selling on Amazon is the access to the marketplace giant’s multi-million buyer base. So you get the opportunity to reach a much larger number of consumers and thereby, greater profitability. It will also make your brand appear more trustworthy because of its affiliation with the world’s most famous online marketplace, thus encouraging buyers to shop with you.


  • Total Visits (SEA): 343 million/Mo
  • Total Visits (North America): 40.7 million/Mo
  • Total Visits (Others): 29.7 million/Mo

Shopee is a Singaporean based pure-play marketplace, meaning that all products are sold by third parties, not Shopee itself. It was first launched as primarily a customer-to-consumer (C2C) marketplace and transformed into a business-to-consumer (B2C) hybrid model as a social-first, mobile-centric marketplace.

Selling on Shopee is free, and promotional tools like live streaming and social campaigns are also available for sellers. It also ensures a shopping guarantee to buyers by providing an escrow service, , which makes it the go-to solution for both shoppers and sellers in the South Asian market.

Facebook Marketplace

  • Total Visits (Global): 800 million/Mo
  • Total Visits (SEA): 101 million/Mo
  • Total Visits (North America): 52 million/Mo

First launching in the US in 2016, Marketplace evolved from Facebook groups that users set up for trading goods, so people can buy and sell items, used and new, without paying fees. It’s a shopping app integrated with Facebook where Facebook users and eCommerce businesses can buy, trade, and sell items online.

While all online marketplaces have social tools to draw more business, there are none more powerful than Facebook’s Marketplace to increase revenue. It allows sellers to cater to their target demographics and boost engagement for them for free. So if you sell online on Facebook marketplace, you will find that big offers and deal announcements boost sales because everyone who follows you gets updated in real time.


  • Total Visits (Global): 137 million/Mo
  • Total Visits (SEA): 128.4 million/Mo

Based in Singapore, Lazada is the only marketplace where local sellers don’t have to pay any commission fee. By ensuring quick adoption of online shopping and solidifying logistics to ensure unmatched convenience for both shoppers and sellers, Lazada has become their first choice when it comes to online eCommerce.

It is also the most followed online platform on social media giants Facebook, Twitter, and Instagram, making it the top choice among retailers looking to sell online and give their business a social boost. It has localised websites and mobile apps for the big six economies of Southeast Asia and a global program for international sellers with no presence in the country they are selling to.


  • Total Visits (Global): 549 million/Mo
  • Total Visits (SEA): 200 million/Mo
  • Total Visits (Africa): 4.2 million/Mo

Launched in 2010, AliExpress is a B2C marketplace that caters to buyers outside of China and offers foreign shoppers goods at factory-direct pricing with no minimum order size. With over 150 million active buyers and over 20 million visitors daily, AliExpress has become a favourite among SMEs worldwide.

It allows sellers to expand their market share and cater to a wider customer base since it has a more extensive global presence and better engagement than Amazon. Dropshipping is also pretty easy and there’s no upfront cost or fee, so you can test out products without a big financial commitment. That’s why it’s the go-to platform for retailers looking to take their business online or worldwide.


  • Total Visits (Indonesia): 135.9 million/Mo
  • Total Visits (Singapore): 1.2 million/Mo
  • Total Visits (Others): 3 million/Mo

Tokopedia, a technology company with a pure-play online marketplace, is the biggest marketplace platform in Indonesia. Established in 2009, the company has reached out to 99% of districts across the region and is home to more than 12 million merchants who offer more than 638 million products on the platform.

Tokopedia’s strength is its product variety and bazaar-like origins since they often go to Tokopedia to find products unavailable on other platforms. While it does not have cross-border selling, businesses from outside can sell on Tokopedia as merchants. Trademark holders and licensed brand distributors can open Official Stores on the platform.


  • Total Visits (Africa): 23.3 million/Mo
  • Total Visits (Nigeria): 7.9 million/Mo
  • Total Visits (Others): 3.6 million/Mo

Jumia, a Nigeria-based online marketplace company dubbed the “Amazon of Africa,” operates in eleven African countries. While it does not sell products, it allows sellers to offer a wide range of product categories on its platform. Sellers can offer products already listed in the Jumia catalogue, add new product listings or use Jumia’s content production services.

It also provides robust marketing, data analytics and logistics services on its marketplace to help sellers. They have introduced many popular eCommerce features in the African market, including “Black Friday” sales events, a free shipping program called “Jumia Prime”, business purchasing membership, and direct buying from overseas.


The growth of online shopping seems unstoppable – especially now that mobile eCommerce is generating fresh revenue opportunities. So make sure you’re positioned to capture these sales by selling online on any of these popular marketplaces with Tagrain retail POS software.

And if you need a hand with anything, get in touch with our retail success specialists over chat or email, and we would be happy to assist you. Together we can help you get the most out of these online marketplaces.

Happy selling & upscaling!

Pooja Agarwal
Pooja Agarwal
Customer Success Manager