How to Sell on Facebook Marketplace: A Retailer’s Guide for 2022-23

When it comes to social media, few platforms have the reach of Facebook. Despite the rise of social apps, Facebook still easily outnumbers all of them. With almost 3 billion active monthly users, nearly 38% of the world’s population and 62% of internet users are on Facebook. So, no matter what business you’re in, you’ll find many potential customers on Facebook.

While businesses use Facebook to boost engagement with customers, Facebook Marketplace presents a tremendous opportunity to turn likes into sales. Tagrain can help you get your products out there and easily sell to a whole new customer base. With its robust inventory management, omnichannel capabilities and flexible payment types, you can fully utilise the massive marketplace's massive reach. So, if you want to start selling on Facebook, this blog will answer all of your questions.

  1. What is Facebook Marketplace?
  2. How to sell on Facebook Marketplace?
  3. Why should you sell on Facebook?
  4. How Tagrain can help you sell on Facebook?

What is Facebook Marketplace?

Originally set up as a direct-to-customer sales tool, Facebook Marketplace is a platform where Facebook users can sell a variety of products to interested buyers by posting classified ads for free. While consumers can search for specific products locally and sort searches by geography, genre, and cost, sellers can categorise their listings to be easily located by new customers.

However, Facebook has now added features like on-site checkout and shipping options meant to accommodate the needs of small businesses. So, any business owners and merchants can use it to sell their products or services, including home-based businesses, local sellers, and retail or eCommerce businesses.

How to sell on Facebook Marketplace?

Retailers and smaller businesses can sell their stock on Facebook in a few easy steps. Let’s take a look into them in detail.

Step 1: Log in to your Facebook account or Facebook shop or business page. If you don't have an account or a business page, click here to sign up and set up your Facebook shop and sell through there.

Step 2: Click on Marketplace and go to "Sell Something". Select your product's category and fill in the product's details with clear images.

Step 3: Select the audience you want to sell to, click on "Post" and your listing will be live on Facebook Marketplace.

Why should you sell on Facebook?

Selling on Facebook means that people can purchase your products directly through Facebook. Instead of going to your website to checkout, customers can initiate and – even complete that transaction – without leaving Facebook, thus reducing abandoned purchases. Other benefits include:

  • Free: It doesn’t cost anything to set up and manage a Shop on Facebook or Instagram so you can continue to sell for free on Facebook Marketplace.
  • Audience size: Facebook has one of the largest audiences on the web. More than three in five internet users are active on Facebook.
  • Frictionless checkout: Customers can complete purchases and make secure payments directly through Facebook or Instagram, creating a convenient, frictionless checkout experience.
  • Two-in-one platform: Because Facebook owns Instagram, you can manage your Facebook and Instagram Shop from the same dashboard. This feature streamlines selling online while expanding your audience.
  • Marketing opportunities: Facebook offers many organic and paid ways to promote your business and products. When you create a Shop through Facebook, you can also create ads on Facebook and Instagram featuring your products to reach even more people.

How Tagrain can help you sell on Facebook?

When you start selling on Facebook marketplace, you'll have to provide an outstanding customer experience and streamline operations online and offline at the same time. That's where Tagrain comes in handy since it enables retailers like you to deliver a fast, simple and personalised customer service across all channels. With our cloud POS system, you can:

  • Create a product group that includes only the inventory for Facebook Marketplace.
  • Export a spreadsheet with product’s attributes for bulk upload on Facebook Marketplace.
  • Set up a dedicated payment type for sales coming from Facebook for quick checkout and easy reporting.
  • Create goods issues and receipts for stock allocations, adjustments and replenishments to keep up with the demand.
  • Since Facebook only provides payment confirmation receipts, issue e-receipts for seamless post-sales and back-office transactions.
  • Start offering an in-store pickup option or home deliveries for an improved customer experience.

Facebook Marketplace can help you reach more customers and sell fast without inflating costs. It's a powerful, low-cost system that you can test drive for a few months. And for the rest of your business needs, turn to Tagrain cloud POS software and sign up for a 14-day free trial to serve these new customers seamlessly.

Pooja Agarwal
Pooja Agarwal
Customer Success Manager