How to sell your products online on Lazada: A step-by-step guide for retailers

Lazada is one of the biggest online marketplaces in Southeast Asia, serving over 100 million active users and selling $21 billion worth of merchandise annually. It’s a B2B/B2C marketplace where local sellers don’t pay any fee to use the marketplace, marketing tools and logistics. The only time you pay a commission is when you finally make a sale.

So if you're a retailer in Southeast Asia, Lazada is an excellent platform to expand your online presence, reach a wider audience and sell more products. That's why we’ve put together this complete guide that explains the process of setting up an online store and boosting sales on Lazada.

In this blog post, we'll discuss how retailers can start selling their products on Lazada marketplace in  a few simple steps.

Step 1: Sign up and submit documents

To create a seller account on Lazada, you’ll first have to register as a registered company, not an individual, and submit the required documents. The documents you need are:

  • A business licence.
  • An email id and phone number.
  • A Payoneer card or p-card registered under your business name.

However, if you're a micro or individual seller, you can register with local Lazada with a government ID and bank account. When you’ve these documents ready, visit the Lazada website and click on SIGNUP or SELL ON LAZADA.

After signing up, you will have to fill your Business information and submit all the necessary documentation pertaining to your business registration and bank account details.


Step 2: Take a training session

After signing up, Lazada will provide you with free and mandatory training to help you get started easily and quickly. These sessions provide in-depth information to help you become a successful seller on Lazada. You'll also learn how to:

  • Execute sales promotion and earn profit through maximum sales.
  • Optimise product content to boost engagement and conversions.
  • Manage online traffic and shopping rush during the holidays and more.

Step 3: List your product catalogue

After activating your seller account, you must have to list at least 5 products on Lazada to start selling. You can list up to 10,000 products, or use the platform's bulk upload feature to add multiple products at once.

Go to Add Products and enter information like product description, price, colour, weight, dimension, and images. Remember to use high quality and real product images with a detailed description to catch the customer’s eyes and help them make a decision faster.

Step 4: Link your bank account

The last step is adding your bank details so that you can receive payment directly in your bank account. You can also activate a Seller Wallet as a corporate or individual seller. When all your documents get verified, you’ll be ready to sell on Lazada.

Step 5: Manage orders fulfillments

Once you start receiving orders, you can use various tools and resources on Lazada to track and manage orders. However, if you’re running an offline store as well, you can use your in-store POS system to manage customers and inventory for seamless order fulfilment.

We recommend setting up a digital, cloud POS system in your retail store with advanced inventory tools and omnichannel features. You can use Tagrain POS to manage orders, schedule store pickup or delivery and even track inventory levels and movements to allocate and replenish stock as per the demand.

So before you start selling online, start a 14-day free trial of Tagrain to set up your in-store POS system or book a demo with our customer success experts to become an expert in no time.

Pooja Agarwal
Pooja Agarwal
Customer Success Manager